Nike: a footwear outlook where the shoes move
A 2024 outlook on Nike's footwear business: past performance, market trends and a revenue target. We built the deck around 3D shoe models that turn and travel between slides with Morph.
- Client
- Nike
- Industry
- Sportswear
- Deliverables
- 3D product presentation
- Platform
- PowerPoint, 16:9
The challenge
Business outlooks usually arrive as charts and bullet points. This one covered past financial performance, market and consumer trends, a 9% average growth rate and a revenue target for 2024, for a brand whose identity is product and movement.
The deck had to keep the numbers clear while letting the product carry the story.
- Art direction
- 3D product
- Morph motion
- Data highlights
Inside the deck
Growth rate as one big number, with 3D sneakers set on the brand's red diagonal.
Our approach
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01
Product as the hero
3D shoe models carry the deck, changing position from slide to slide.
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02
Motion built in
Morph transitions move the shoes and shapes between slides, so the deck plays like a product film.
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03
One number per slide
Recent revenue, growth rate and the 2024 target each get a slide of their own, set large against action photography in red and deep green.
The visual system
The palette, type and structure used throughout the deck.
Palette
- Nike red #BA2B2B
- Deep green #005147
- Flame #EA553B
- Black #000000
- White #FFFFFF
Typefaces
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Futura Bold Headlines and figures
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Futura Light Condensed Body copy
Design craft
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Product-first art direction
3D shoes lead the story, set against the brand’s red, deep green and bold type.
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Motion that tells the story
Morph transitions carry the products between slides, so the outlook plays like a film.
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One idea per slide
Each key figure gets space of its own, so the numbers land with impact.
What we delivered
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01
A business outlook that feels like Nike
Financial content, presented with the energy of the brand.
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02
Numbers people remember
A clear hierarchy turns revenue and growth into headline moments.
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03
A cinematic, editable deck
Native 3D and animation, built in PowerPoint and ready to present.
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