The Aligned Mindset: a keynote built on real stories
Dr. Sohee Jun's conference keynote on how high-achieving women navigate workplace challenges. We designed slides that open with three real stories, give the audience a framework, then return to each story, reframed.
- Client
- SJ.PhD
- Industry
- Leadership coaching
- Service
- Keynote presentation design
- Deliverables
- Conference keynote
- Platform
- PowerPoint, 16:9
The challenge
A keynote is carried by the speaker, not the slides. Dr. Jun's talk follows real moments of self-doubt at work, and the slides had to hold that emotion without competing with her on stage.
The audience also needed something to keep: a framework they could remember after the session.
- Keynote story
- Speaker brand
- Frameworks
- Stage-ready type
Inside the deck
Each story gets its own slide: the doubt in the speaker's words, with the key phrases picked out in colour.
Our approach
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01
Stories first
Three quotes open the talk, a slide each. The audience hears the problem in a real voice before any advice.
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02
A framework to keep
The answer arrives as three simple steps and the Befriending F.E.A.R. model, so people leave with something to write down.
-
03
The loop closes
“Let's go back” returns to each story with the reframed thought beside it, so the change is visible on screen.
The visual system
The palette, type and structure used throughout the deck.
Palette
- Deep teal #003A46
- Mint #70F4CC
- Sun yellow #FEC106
- Rose #F36092
- White #FFFFFF
Typefaces
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Montserrat SemiBold Headlines and figures
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Montserrat Regular Body copy
Design craft
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Story-led structure
Real stories open the talk, a framework answers them, and the stories return reframed.
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A warm keynote identity
Deep teal, mint and sun yellow with portrait photography that keeps the talk human.
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Built for the stage
Large type and few words per slide, so the audience listens to the speaker.
What we delivered
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01
A keynote with emotional pull
The audience sees itself in the stories before any advice.
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02
Ideas the audience keeps
Frameworks presented simply enough to write down.
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03
A speaker brand on screen
A consistent look that carries the SJ.PhD identity.
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