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launchwisely: one branded template for every marketing plan

A branded PowerPoint template for launchwisely, a digital marketing agency. Ready-to-fill layouts take a team from the title and agenda to channels, budget, KPIs and next steps, all in the agency’s navy and electric blue.

Client
launchwisely
Industry
Digital marketing
Service
PowerPoint template design
Deliverables
Branded template system
Platform
PowerPoint, 16:9
Template title slide on navy: a placeholder title and subtitle beside two smiling colleagues holding tablets

The challenge

An agency writes a new marketing plan for almost every client. Without a system, each one starts from a blank file and ends up looking different.

The template had to cover a full plan, from objectives to budget and KPIs, and still let the team drop in their own content fast.

  • Brand system
  • Agenda structure
  • Dark and light
  • Dashboards

Inside the deck

Market strategy overview slide on navy: strategy placeholders around an icon, beside a man at a whiteboard

Every section comes in a dark and a light version, so a long plan can change pace without leaving the brand.

Our approach

  1. 01

    The whole plan, mapped

    The agenda maps the whole plan: summary, objectives, audience, strategy, channels, content, tests, budget, KPIs, timeline and next steps.

  2. 02

    Dark and light, one brand

    Each section has a navy and a light version, with electric blue for figures and highlights, so long plans keep their rhythm.

  3. 03

    Made to be filled in

    Photos sit in shaped frames and numbers in ready-made dashboards, timelines and donut charts, so the team swaps content, not layouts.

Agenda slide: the whole marketing plan in numbered sections on navy, beside a man at a laptop
Marketing objectives slide: goal cards and a goals dashboard in electric blue on navy
Light budget allocation slide: a parameter table beside a donut chart
Light timeline slide: yearly milestones in placeholder cards along a horizontal line

The visual system

The palette, type and structure used throughout the deck.

Palette

  • Navy #11243F
  • Electric blue #5D99FD
  • Cyan #46CFE4
  • Violet #A27BFF
  • Off-white #FFFAFC

Typefaces

  • Helvetica Bold Headlines and figures
  • Helvetica Regular Body copy

Design craft

  • A complete brand system

    Navy, electric blue and supporting colours applied to every layout.

  • Dark and light layouts

    Each section comes in two looks, so long plans keep their rhythm.

  • Ready-made data layouts

    Dashboards, timelines and charts the team fills in, not rebuilds.

What we delivered

  1. 01

    Every client plan on brand

    The agency presents with one consistent identity.

  2. 02

    Faster plan preparation

    Start from finished layouts instead of a blank file.

  3. 03

    A premium agency image

    Plans that look as professional as the strategy inside them.

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