Merck: a calm layout system for clinical stories
A clean presentation system for Merck's patient and clinical-trial content: a custom PowerPoint master and a presentation that puts it to work.
- Client
- Merck
- Industry
- Pharmaceuticals
- Service
- PowerPoint template design
- Deliverables
- Master template + presentation
- Platform
- PowerPoint, 16:9
The challenge
Pharmaceutical content is long and careful: clinical trials, patient support programmes, disclosure policies and diversity commitments. Each topic needs a different balance of text, imagery and white space.
The system had to keep that content calm and readable, and consistent whoever builds the next deck.
- Master layouts
- Typography
- Brand consistency
- Template system
Inside the deck
A quote layout: lab photography beside a single statement in the serif headline type.
Our approach
-
01
A layout for every content type
Named layouts in the master cover every content type, from section dividers and quote slides to comparisons and big-picture slides.
-
02
Calm, editorial type
Georgia headlines and Montserrat body text, set on deep teal and white, give clinical content a warm, readable voice.
-
03
Built on placeholders
Every slide sits on a master layout, so new slides keep the spacing and type without manual formatting.
The visual system
The palette, type and structure used throughout the deck.
Palette
- Deep teal #11464C
- Teal #19646D
- Mint tint #BEE1DC
- Slate #44546A
- White #FFFFFF
Typefaces
-
Georgia Headlines and statements
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Montserrat Body and labels
Design craft
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Custom master layouts
A full slide master with layouts for every content type, from dividers to quotes.
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Editorial typography
Serif headlines and clean body text give clinical content a warm, readable voice.
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Consistency at scale
Placeholders hold spacing, type and colour, so every new slide stays on brand.
What we delivered
-
01
A system, not just a deck
Teams build new presentations from the master instead of starting over.
-
02
One voice across every topic
Patient stories and clinical content share one visual identity.
-
03
Brand control without the effort
The design is built in, so nobody formats slides by hand.
Have a deck due?
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